🚀 Head of Growth | London (Hybrid – 3 Days)

At Penfold, we’re on a mission to help everyone save enough to live comfortably later in life, by making pensions accessible, engaging, and genuinely valuable.

The UK pensions industry holds over £1 trillion in assets, yet much of the experience still feels outdated, confusing, and disconnected from modern consumers. Penfold is changing that.

We’re a fast-growing fintech of ~70 people across London and Tallinn, backed by leading investors, already managing £1bn+ in pension assets for 100,000+ savers and thousands of businesses — and we’re just getting started.

Now we’re looking for a commercially minded, data-driven Head of Growth to help scale the next phase of our B2C growth journey.

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🎯 The Opportunity

This role sits right at the intersection of Product, Data, Marketing, and Client Success.

You’ll own the strategy and execution behind increasing revenue per member and long-term saver value across Penfold’s B2B2C model — building structured growth initiatives that improve engagement, retention, contributions, and assets under management.

We’re looking for someone who can champion cross-functional growth initiatives commercially, while also being deeply analytical and fully comfortable working hands-on with data (SQL, cohort analysis, experimentation, forecasting etc.).

This is not purely a strategy role — and it’s not purely analytics either. It’s the blend of both.

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📈 What You’ll Be Working On

▸ Driving revenue per member and long-term AUM growth
▸ Analysing saver behaviours, cohorts, retention and monetisation drivers
▸ Running structured experimentation programmes and A/B tests
▸ Improving pension transfers, contribution levels, referrals and salary sacrifice adoption
▸ Building lifecycle growth strategies across product, CRM and employer communications
▸ Partnering closely with Product, Engineering, Marketing and Client Success teams
▸ Developing forecasting models, dashboards and growth reporting frameworks
▸ Helping establish Penfold’s long-term growth operating system and experimentation culture

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✅ What We’re Looking For

▸ Proven experience owning growth or revenue metrics in a product-led business
▸ Strong commercial mindset with the ability to influence cross-functional teams
▸ Deep analytical capability — comfortable working directly with SQL/data
▸ Strong experience with experimentation, A/B testing and growth frameworks
▸ Experience analysing LTV, retention, engagement and monetisation metrics
▸ Comfortable operating in a fast-paced scale-up environment

⭐ Nice to Have

▸ Fintech, pensions or financial services experience
▸ B2B2C or marketplace growth experience
▸ Experience influencing savings or contribution behaviours
▸ Experience building or leading growth squads/functions

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🥇 What Success Looks Like

We’re looking for someone who has genuinely owned and improved growth outcomes — not someone operating purely as an analyst or reporting function.

The strongest candidates will demonstrate:

▸ Clear ownership of core growth metrics and commercial outcomes
▸ Experience building or leading structured growth programmes or growth squads
▸ A repeatable approach to experimentation, prioritisation, and execution
▸ Strong evidence of measurable impact across activation, retention, monetisation, referrals, conversion, or revenue growth
▸ The ability to move from insight → action → measurable business result
▸ A balance of commercial thinking, analytical depth, and operational execution
▸ Comfort operating with pace and focus, rather than relying on broad hypotheses without delivery ownership

This role is highly execution-oriented. We’re specifically looking for candidates who can point to tangible wins, scalable frameworks, and repeatable growth strategies they’ve personally driven.

💚 Why Join Penfold?

▸ Competitive salary + meaningful equity
▸ 10% pension contribution on top of salary
▸ Private medical insurance
▸ Unlimited holiday
▸ Hybrid working from The Ministry, London
▸ Weekly team lunches & regular socials
▸ Strong growth trajectory with real career impact
▸ Opportunity to help modernise an industry that genuinely affects everyone

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This is a brilliant opportunity for someone who loves combining commercial thinking, experimentation, product growth, and deep analytical problem solving inside a high-growth fintech environment.

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